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In this episode, we sit down with Jim Markel, CEO of Red Oxx, to talk about building things that last, products, places, and relationships.
Jim shares how growing up in a military family, serving as a parachute rigger, and watching his dad start Red Oxx out of a Billings basement with surplus webbing shaped the company’s DNA: rugged, bootstrapped, and built with intention. We dive into Red Oxx’s evolution from fitness gear to American-made travel and gear bags, their early leap into e-commerce in the ’90s, and why keeping production in Billings and in the US still matters.
We also get into Factory #8, the 406 Event Lawn, and Jim’s philosophy on growth: “We are a blend of old and new, we try to always move forward but not so fast we are leaving our roots behind which is making high quality products and good customer relationships.” At its core, this episode is about hard work, craftsmanship, and honoring your roots while building what’s next.
Learn more about Red Oxx HERE.
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This episode is brought to you by Big Sky Economic Development.
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