Growing An Incumbent By Building A New Business: A Conversation With True Digital’s Bernd Vindevogel The Venture podcast

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Growing an incumbent by building a new business: A conversation with True Digital’s Bernd Vindevogel

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Listen to the podcast (duration: 35:47) > In this episode of The Venture, we discuss why building new businesses is essential for growth and reinvention for large organizations. Bernd Vindevogel, chief analytics officer at True Digital Group, shares the company’s journey to building and scaling an in-house analytics organization from scratch. We also discuss the critical dynamics between a new business unit and its parent organization.

Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey & Company or have its endorsement.

See www.mckinsey.com/privacy-policy for privacy information

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