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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The leader behind one of Turkey’s top banking apps shares how an initiative from the country’s largest bank disrupted a crowded fintech market.
With over 600 fintech competitors, İşbank’s Nays app carved its own path by delivering a gamified user experience that attracted 1 million users in its pilot and 3 million in just 12 months. Ceyda Yalçın, leader of the Nays app, joins McKinsey’s Andrew Roth to explore how innovative features, strategic marketing, and simplicity helped Nays stand out and win over Turkey’s young, tech-savvy customers. Beyond growth, Yalçın delves into the challenges of maintaining a startup mindset, while continuing to innovate and scale in an increasingly competitive market.
Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey & Company or have its endorsement.
See www.mckinsey.com/privacy-policy for privacy information
Chapters
1. Defying the odds to find fintech app success: A conversation with Nays’ Ceyda Yalçın (00:00:00)
2. Marker 02 (00:06:17)
32 episodes
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