Matthew chats with spiritual cosmetologist and healer, Juwan Deshawn, on how their spiritual gifts, once a source of isolation, have become integral to their work in the beauty industry. Juwan offers services that go beyond haircuts, including numerology, color magic, and Tarot readings, all rooted in the belief that energy is key to creating authentic beauty experiences.
Juwan and Matthew delve into the challenges and rewards of merging spirituality with a professional career in beauty. Juwan reflects on their journey to self-acceptance, their experience of being a "black sheep" in their family, and the significance of their non-binary identity. They discusses the importance of creating a safe and supportive space for clients, where they can explore their own spiritual paths while receiving personalized beauty services. The conversation highlights the need for authenticity in the industry and the powerful impact of genuine client connections.

Beyond their work, Juwan shares their love for dancing, roller skating, and listening to audiobooks as part of their self-care routine. They offer advice on how to separate from external noise and embrace one's true self, both in business and in life. With a focus on perseverance, self-awareness, and joy, Juwan encourages listeners to be the loudest, most authentic version of themselves as they navigate their own journeys of self-discovery and professional success.

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

This episode is sponsored by GlossGenius, the all-in-one salon software designed to help independent professionals book appointments, accept payments, manage schedules, and build strong beauty brands. Learn more at glossgenius.com.

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