Keri Mills is a successful hairstylist who built a thriving business at IMAGE Studios in Laguna Hills, California. Keri started her career at Supercuts, which provided valuable business experience, before moving to a high-end salon. Opening her own suite at IMAGE Studios gave her the freedom to tailor her business and services to meet the needs of her dream clientele.

Keri is killing it in her business using strategic marketing, focusing on platforms like Yelp and Google where clients are actively searching, rather than relying heavily on social media. She believes in providing an exceptional client experience, treating each person like a friend and making them feel comfortable. Her relatable personality and storytelling ability have also helped her build a huge following on TikTok, though it isn't what actually built her clientele.

Keri recently shared her marketing expertise at the Premier Anaheim hair show. She credits much of her recent success to the support and guidance of the IMAGE Studios community, including fellow stylist, Julee George, whom I interviewed in Episode 10. Her passion, business savvy, and commitment to her clients have allowed her to quickly build a thriving independent salon suite business.

Follow Keri on Instagram: @the_happy.hairstylist and TikTok: @the_happy_hairstylist

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

This episode is sponsored by GlossGenius, the all-in-one salon software designed to help independent professionals book appointments, accept payments, manage schedules, and build strong beauty brands. Learn more at glossgenius.com.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.