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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Join me on another musical journey through the mind of producer, songwriter and the man responsible for getting the hit smash "Crazy Frog" to go #1 on the Billboard charts and the owner of Lalpe music, the one and only Jim Hustwit. Listen in as we discuss the behind-the-scenes look at what it takes to get a song to the top of the charts along with the work ethic and the requirements of having a good marketing team behind every project. Sometimes it's just a matter of throwing as much content as you possibly can on the wall just to see what sticks and if you do it often enough you never know you just might be holding the next hit.
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