Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 518045784 series 3669703
Content provided by Melissa Howard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Howard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Finding YOUR Unique Selling Point: Standing Out in a Crowded Market - Ep. 23.
In this episode of The Visible(ish)™ Podcast, Melissa Howard breaks down how to identify your TRUE unique selling point (USP) that goes beyond generic claims like "I'm passionate" or "I care about my clients."
Your real USP isn't just your methods or personality—it's the unique combination of your background, experiences and perspective that shapes how you see and solve problems. Melissa guides you through practical exercises to uncover your "golden thread"—the core belief that stems from your lived experiences—and shows you how to weave it through all your content.
Chapters
00:00 Introduction
00:57 Why generic USPs don't work
02:08 This week's Visible(ish) cheat sheet
04:17 What a real USP looks like
06:49 How Melissa's unique combination creates her edge
12:32 Finding your golden thread
15:30 Identifying your three feeling words
18:30 How to weave your golden thread into your content
21:39 Content audit: Does your current content show your edge?
22:57 How to take action
Key Takeaways
• Your USP isn't "I'm passionate" - it's the unique combination of your lived experiences
• Your "golden thread" is the belief that everything you do stems from
• Choose three "feeling words" that you want people to experience from your content
• Filter all your expertise through your golden thread for consistent, authentic content
Connect with Melissa here:
Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/
Facebook | https://www.facebook.com/itsmelissahoward
Instagram | https://www.instagram.com/itsmelissahoward/
LinkedIn | https://www.linkedin.com/in/itsmelissahoward/
YouTube | https://www.youtube.com/@ItsMelissaHoward
TikTok | https://www.tiktok.com/itsmelissahoward
23 episodes
