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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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When Lyrik Fryer built WorkPlay Branding, she wasn’t necessarily trying to be disruptive — she just didn’t want to keep living in the adrenaline crash around the revenue model that comes with project-based work. So she did the thing no one else in her industry was doing: she swapped one-off client projects for a high-ticket, yearlong membership model that now meets clients anywhere in the world.
But what looks effortless from the outside was built on systems, spreadsheets, and a ruthless commitment to structure. In this conversation, we get into how she engineered consistency and how she used systems to create freedom and high profit margins. If you’ve ever looked at your calendar and thought, “there has to be a saner way to do this,” you're going to love this conversation.
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What’s inside this episode
- Why Lyrik stopped chasing $6K projects — and how it gave her a seven-figure business that also regulated her nervous system
- Lyrik's rule and financial threshold that keeps profit margins tight
- The #1 thing she swears by for running a thriving business and managing a team
- Why she thinks creatives need to stop hiding from numbers — and the straight-shooting pep talk she gives to anyone who does
- The trade-off between instant cash and recurring revenue — and why patience paid off
- What Lyrik looked at to flip her revenue model then turn it into a global operation
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Connect with Adriane and Visionaries!
- Let's be friends on the 'gram – @visionariesonline or @adrianegalea
- Connect on Linkedin – with Adriane or Visionaries
- Visit us on the web at visionaries.co
- Come network with us in The Visionaries Collective
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Lyrik Fryer is the co-founder of WorkPlay Branding, a tech-enabled creative production company redefining how brands scale their visual presence. With a background in PR and advertising, she has led creative campaigns and produced content for major brands and entrepreneurs including Target, Kajabi, Kate Northrup, Selena Soo, Jordan Gill, and Ellen Yin. Through WorkPlay’s signature WorkPlay Method™, she has helped businesses drive six- and seven-figure launches while building world-class creative ecosystems.
Her expertise has been featured in Business Insider, where she shared her vision for merging luxury-level creative direction with technology to democratize high-impact branding for entrepreneurs and enterprises alike. Beyond WorkPlay, Lyrik is also the founder of Gloss Up, a beauty brand merging modern luxury with community-driven storytelling. Known for blending strategy, storytelling, and aesthetics, she continues to scale creative platforms that empower both brands and the next generation of creatives worldwide.
Connect with Lyrik:
- On Instagram @workplaybranding
- Connect with Lyrik on Instagram directly @lyrik.fryer
- On the web at workplaybranding.com
- Book a call for your business branding!
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