Matt "Boy" Pierce is a rapper and producer in New York City and the creator of the "Ambient New York" YouTube channel. He is a live performer and freestyle rapper on a bus tour called The Ride NYC.

He joins the podcast to discuss his inspiring journey of going from a New York marketing and advertising specialist to a full-time hip-hop artist, his role as a freestyle rapper on a bus tour, how The Ride is changing the way bus tours do business, the evolution of bus tours since their inception in the early 1900s, how bus tours and rap became integrated in New York City, why Times Square is so popular with visitors, the best 3 minutes each day in Times Square, the benefits and dangers of virtual tourism, how one can use YouTube to plan trips, why it's so important for New Yorkers to travel, tips for traveling around New York City, and more.

Originally hailing from the Philadelphia area, Boy Pierce is best known for his Philadelphia Eagles' songs. His track "Nick Foles" achieved viral success, reaching one million people and gaining coverage from Barstool Sports, Philly Voice, and 6ABC. His latest album "The 6th Avenue Shift" was released in 2024. You can find him on Spotify, YouTube, and Instagram @boypiercemusic.

More reading:
The Ideal 3 Minutes To Visit Times Square (Forbes)
Agency Exec Creates a Quarantine Anthem to Help Musicians (Ad Week)
This Bus Tour Is One Of New York City’s Most Unique Experiences (Forbes)