🎙️ WalletGyde Presents: The Money Conversation with Marshall Moore

Episode Theme: Empowered • Mission-Driven • Transformational

Join WalletGyde founder Caleb Keel and special guest Marshall Moore of Untapped Credit Union for a powerful and passionate conversation about personal finance, money psychology, building systems, and defining true success. Whether you're just starting your financial journey or refining your wealth-building strategy, this episode will challenge your mindset and give you real tools to take control of your financial future.

⏱️ Topics & Timestamps

00:00 – Intro & Money Enthusiasm

Caleb and Marshall open with energy, setting the tone for an enthusiastic dive into personal finance.

02:41 – Marshall's Money Origin Story

Marshall shares his upbringing, how money shaped his childhood, and why he once believed money was the root of all evil.

04:44 – Generational Money Mindsets

Stories of Marshall’s father and grandfather shed light on inherited beliefs and how they shape our attitudes toward money.

06:50 – From Teaching to Financial Coaching

Marshall discusses transitioning from a science teacher to creating a real-world personal finance curriculum.

09:35 – Why Money Conversations Matter

The case for removing the taboo around money and teaching foundational knowledge as early as high school.

11:33 – Financial Influences & Building a System

Caleb and Marshall name key gurus and sources that shaped their philosophies—like Ramit Sethi, Paco de Leon, and Robert Kiyosaki.

15:00 – Mastering Cash Flow & Simple Systems

A breakdown of how to manage variable income/expenses and the importance of automation and intuition in budgeting.

19:39 – WalletGyde’s Core Tools: Income & Net Worth Summaries

How these two financial summaries help users understand their personal economy in a chaotic global market.

25:00 – Rethinking the 50/30/20 Rule

Marshall proposes a modernized approach to the classic rule and how guilt-free spending and automation are key.

32:08 – Financial Principles vs. Personalization

Why one-size-fits-all advice doesn’t work. Context, culture, and personal goals matter more than any formula.

35:00 – The Psychology of Money & Financial Coaching

Money is emotional. Learn why awareness, coaching, and individualized support matter more than budgeting spreadsheets.

38:30 – Behavioral Economics & Psychology Gurus

Marshall introduces Danny Kahneman, Amos Tversky, and Richard Thaler—who transformed how we understand decision-making.

40:00 – Money Is Made Up? The History of Currency

A fascinating look at the social contract of money, the gold standard, and how fiat currency changed the game.

43:57 – Understanding Cultural Money Stories

How different communities (Latin, Black, immigrant families) view and use money based on lived experience and systemic history.

50:00 – The Role of a Financial Coach

Money coaching is about more than numbers—it’s emotional, relational, and essential for financial healing.

59:21 – Redlining, Generational Trauma & Financial Access

How systemic issues like redlining shaped the financial outlook of entire communities.

1:05:48 – 🔥 Defining Success: Wealth vs. Purpose

Caleb and Marshall dive deep into the meaning of success, mission-driven entrepreneurship, and redefining what it means to win.

1:10:45 – Growth vs. Value: Small Business Mindsets

How success can be impact-focused rather than billionaire-driven—business as a value exchange and movement.

1:15:00 – Designing a Financial Life with Intention

Specific systems, mindset shifts, and decision-making frameworks to support intentional, purpose-driven living.

1:25:00 – Credit Card Debt & Emergency Funds

Why automated debt payments and savings reserves are the foundation for true financial freedom.

1:29:50 – Closing Message: Be the Hero of Your Journey

Marshall’s final advice—gain competency, confidence, and clarity in your financial life. Customize your life.

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💬 Got questions or want to share your money story? Drop a comment below!

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