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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Last episode on The Warm Up I shared some proven methods for retaining group fitness and PT clients, but what if no one even knows your classes exist? It's easy to feel like just another fitness business in a giant sea of fitness trainers in today's world of marketing online, so I want to share some low- and no-cost marketing methods for generating some interest in your bootcamp and group fitness classes.
- (00:00) - Welcome to The Warm Up Episode 2
- (00:11) - Introduction to Low-Cost Marketing Strategies
- (01:39) - Finding Ease in Marketing
- (04:02) - The Three-Month Experiment
- (05:27) - 1. Community Notice Boards
- (06:51) - 2. Leveraging Beauty and Health Connections
- (08:22) - 3. The Power of Ugly Flyers
- (09:46) - 4. Online Community Notice Boards (eg. Facebook groups)
- (11:35) - 5. Rewarding Referrals
- (13:09) - 6. How To Use Social Media
- (16:33) - 7. Turning Negative Reviews into Sales
- (17:53) - 8. Reconnecting with Old Clients
- (18:44) - 9. Cross-Promoting with Local Businesses
- (19:54) - 10. Utilizing Facebook Events (or Meetup, Eventbrite, etc.)
- (20:54) - 11. Sponsoring Local Teams and Organizations
- (23:01) - 12. Choosing Yourself: Organize Your Own Events
- (24:45) - 13. Launching New Offerings
- (25:50) - 14. The Importance of Consistency
- (26:53) - Wrapping Up
Links:
Instagram: @kylewood_bci
Free Toolkit: Bootcamp Trainers Toolkit
Free Workouts: My 5 Favourite Bootcamp Workouts
Newsletter: The Friday Finisher
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