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Redefining Retail: Commercetools, InStore, and the Future of Unified Commerce – A Conversation with Dirk Hoerig

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Content provided by RMW Commerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RMW Commerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this special episode of The Watson Weekly, we sit down with Dirk Hoerig, co-founder of Commercetools, to explore the company’s journey from Germany to global eCommerce leader. Dirk shares insights on their ideal customer, key pain points they solve, and why their North American market entry succeeded where others failed.

We also dive into the launch of commercetools InStore, a groundbreaking solution helping retailers unify online and in-store operations under one flexible backend. Dirk explains how InStore tackles legacy system challenges and enables seamless, personalized customer experiences.

Plus, we discuss Dirk’s recent transition from CEO and the top retail trends shaping 2025 and beyond. A must-listen for anyone focused on the future of unified commerce.

  continue reading

192 episodes

Artwork
iconShare
 
Manage episode 476299807 series 3284442
Content provided by RMW Commerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RMW Commerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this special episode of The Watson Weekly, we sit down with Dirk Hoerig, co-founder of Commercetools, to explore the company’s journey from Germany to global eCommerce leader. Dirk shares insights on their ideal customer, key pain points they solve, and why their North American market entry succeeded where others failed.

We also dive into the launch of commercetools InStore, a groundbreaking solution helping retailers unify online and in-store operations under one flexible backend. Dirk explains how InStore tackles legacy system challenges and enables seamless, personalized customer experiences.

Plus, we discuss Dirk’s recent transition from CEO and the top retail trends shaping 2025 and beyond. A must-listen for anyone focused on the future of unified commerce.

  continue reading

192 episodes

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