Artwork
iconShare
 
Manage episode 466117991 series 122740
Content provided by The Way I Heard It with Mike Rowe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Way I Heard It with Mike Rowe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Former vice president of marketing at Publishers Clearing House, Darrell Lester, tells the inside story of how PCH started as a mom & pop shop, meteorically rose to one of the most beloved companies in America, and then was nearly destroyed by bad press and lawsuits because of greed. Darrell witnessed it all and chronicled it in his book, Downfall of an Icon: The True Story of Publishers Clearing House.

  continue reading

444 episodes