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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this milestone episode, Jules shares honest reflections on reaching 100 episodes and 7,700+ downloads without promoting the show on social media or using ads. She talks about how podcasting has boosted her confidence, why showing up consistently matters, and how embracing imperfections keeps the process human and sustainable. Jules also explains why podcasting works as slow, evergreen marketing, how updating intros and outros helps current offers reach new listeners across the whole back catalogue, and what she will focus on next as AI search reshapes how people find businesses online.
Key takeaways
- Confidence grows when you hear yourself back and realise the inner critic is not the truth.
- Consistency counts. Recording regularly helps you keep momentum and serve your audience.
- Progress over perfection. The “imperfect but done” episodes still help people.
- Slow marketing works. Podcasting can grow without social media or ads, often through word of mouth, guest spots, and email.
- Evergreen leverage. Updating your intro, mid-roll, and outro means your latest offer is heard across every episode.
- What’s next. Blend solid SEO foundations with practical guidance on showing up in AI search results.
Resources mentioned in this episode
- Listen to Episode 039: The biggest website and SEO mistakes I see and how to avoid them
- Listen to Episode 047: How I use AI in my personal life, from meal planning to mindset coaching
- Listen to Episode 085: Can AI find your business? A look at ChatGPT, Gemini and Perplexity for local search
Work with Jules
- Explore The Website Growth Club for ongoing support to strengthen your website foundations.
- Book a Website Clarity Power Hour to get focused help on your website or SEO.
Enjoying the podcast?
If this episode helped, please share it with a friend who is working on their website. If you host a show and would like Jules to talk about SEO and AI-era search, get in touch about guesting. If a mini-series on FEA Create and HighLevel would be useful, let Jules know what you would like covered.
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
Chapters
1. Introduction and Recent Events (00:00:00)
2. Podcast Milestones and Growth (00:01:28)
3. Building Confidence Through Podcasting (00:02:44)
4. Consistency and Content Creation (00:04:49)
5. Marketing Benefits of Podcasting (00:08:12)
6. Popular Episodes and Topics (00:12:47)
7. Evolution of Search and Future Focus (00:14:40)
8. Final Thoughts and Call to Action (00:17:22)
106 episodes
