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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this reflective final episode of the Social Media Is Optional series, Jules explores why women’s voices - especially in the beauty, health, and wellness industries - are so often overlooked online.
She shares insights from recent research showing how posts about women’s bodies and wellbeing are frequently flagged, hidden, or deprioritised by social media algorithms, and why even Google and YouTube aren’t always as fair as they seem.
This episode unpacks what that bias means for small business owners and why relying solely on social media isn’t the only route to visibility. Jules also shares her own shift away from using social media as a marketing channel, choosing instead to build visibility through the spaces she owns - her website, podcast, and community.
Key Takeaways:
- How the bias within algorithms limits women’s visibility online
- Why posts about women’s health and wellbeing are often censored or deprioritised
- What this means for small businesses in beauty, health, and wellness
- Why owning your platforms (website, email, podcast) gives you lasting control and reach
- How to start making the shift away from social media - one calm, practical step at a time
Resources mentioned in this episode:
- Conversation with Rebecca McKay-Miller (Block & Rose) - on thought leadership and visibility
- CensHERship white paper — survey on content restrictions affecting women’s health and wellbeing
- LinkedIn experiment by Cindy Gallop, Jane Evans, Matt Lawson, and Steven McGinnis - comparing post reach
- Invisible Women by Caroline Criado Perez - book on data gaps and gender bias
Next steps:
- Explore The Website Growth Club - for sustainable, practical visibility strategies that build what you own
- Book one-to-one support to map your website or SEO plan together
Your voice and your business matter. You don’t have to fight the system to be heard - and social media is optional.
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
Chapters
1. Introduction to Social Media is Optional Series (00:00:00)
2. Personal Realization About Social Media (00:01:23)
3. How Social Media Limits Women's Voices (00:02:07)
4. Owning Your Digital Presence (00:03:10)
5. Research on Social Media Censorship (00:06:45)
6. Gender Bias in Social Media (00:11:18)
7. Impact on Women-Focused Businesses (00:15:10)
8. Alternative Ways to Thrive Without Social Media (00:18:46)
9. Call to Action and Closing Thoughts (00:20:07)
106 episodes
