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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, Jules White explores what it really means to be “ChatGPT famous” and why being recommended by AI search tools is the next big opportunity for local and service-based businesses. Jules unpacks common myths, shares real stories from business owners, and reveals the practical steps you can take to boost your chances of being recommended by AI tools like ChatGPT and Google’s AI Overviews.
Key Takeaways:
- What Does “ChatGPT Famous” Mean?
Hear how business owners are already seeing clients mention ChatGPT in their enquiries, and why this is set to become more common as AI search grows. - Why AI Search Recommendations Matter:
Discover how AI search results are changing the way customers find and trust businesses, and why showing up as a recommended business can be a real advantage. - What You Need to Get Recommended:
Jules explains the essential website SEO foundations - like having a clear page structure, optimised titles and descriptions, helpful content, and well-managed Google Business Profiles - that help AI tools understand and recommend your business. - The Shift from Social Media to Owned Platforms:
Learn why Jules champions putting your website at the centre of your online presence, and how owning your content makes you more discoverable in the long term. - Why It’s Not About Fame, But Being Findable:
The real magic isn’t becoming a ChatGPT celebrity - it’s being discoverable and trusted by the people who need what you offer, right at the moment they’re searching.
Resources mentioned in this episode:
- Book a Free Discovery Call: Get personalised advice on how to optimise your website to be recommended by ChatGPT.
- Free Beginner’s QuickStart Guide to SEO – Download your step-by-step guide to optimising your website for search engines
- Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
If you’re keen to future-proof your business and want clear, bite-sized advice on making your website (and your whole business) more discoverable, this episode will give you the clarity and motivation you need.
Don’t forget to subscribe for more practical tips on SEO, website growth, and ethical marketing that puts your business in front of the right people.
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
Chapters
1. Introduction: What Does It Mean to Be ChatGPT Famous? (00:00:00)
2. The Power of AI Search and Recommendations (00:01:36)
3. The Importance of SEO and Online Presence (00:02:28)
4. How to Optimize Your Website for AI Recommendations (00:04:26)
5. Leveraging Google Business Profile and Local SEO (00:14:57)
6. The Long-Term Strategy for Sustainable Marketing (00:19:24)
7. Conclusion: Embrace the Future of AI Search (00:20:44)
92 episodes
