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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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109: Back to Basics: How to Get Your Website Showing Up on Google
The Website Success Show: Website & SEO Tips for Beauty, Health & Wellness Businesses
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Content provided by Jules White: Website & SEO Marketing Consultant, Jules White: Website, and SEO Marketing Consultant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jules White: Website & SEO Marketing Consultant, Jules White: Website, and SEO Marketing Consultant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, Jules White takes it back to basics - guiding beauty, health, and wellness business owners through the foundations of how to actually get found on Google.
Key Takeaways:
- Why Google still matters: Despite the rise of AI search, Google still handles over 90% of search traffic.
- Start with clarity: Decide what you want to show up for and which page should target each search term.
- Structure is everything: Use proper H1, H2, and paragraph formatting so Google can read and rank your content easily.
- Optimise your content: Include keywords naturally in headings, image alt text, and meta descriptions.
- Use the right tools: Set up Google Search Console and Google Analytics 4 to understand how people find your website.
- Boost local visibility: Make sure your Google Business Profile is optimised and linked to your website.
Learn step-by-step, how to set up Google Analytics & Search Console in this short course & get the essentials in place fast.
Book a free Website Potential Discovery Call with Jules to uncover where your biggest opportunities lie.
Related Episodes:
🎧 Episode 012: Own Your Content - Why Creating for Your Domain First is Key to Long-Term Marketing SuccessWhy Creating Content You Own First Matters
🎧 Episode 108: Why Your Website Feels So Overwhelming - and How to Make It Easier
🎧Episode 087: What Beauty & Wellness Brands Must Know About Getting Found by AI Search Tools
Free Resource:
📘 Download the Quick Start SEO Guide
Don’t forget to subscribe to The Website Success Show for more clear, practical advice on
Ever feel like your business should be easier to find on Google?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist
Chapters
1. Introduction to the Website Success Show (00:00:00)
2. The Importance of Clear Messaging (00:02:52)
3. Why Your Own Website Matters (00:06:31)
4. Why Google Still Dominates Search (00:08:47)
5. Setting Up Your Page Structure (00:11:54)
6. Structured Data and Schema Markup (00:17:05)
7. Using Google Search Console (00:20:45)
8. Small Strategic Changes Make a Big Difference (00:24:47)
109 episodes
