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Ep.004: Sofiloud
Manage episode 479914359 series 3658137
In this episode, Norwegian singer-songwriter Sofiloud joins the conversation to share her inspiring journey in the music industry. With over 200 million streams, collaborations with artists like Alan Walker, Tate McRae, and R3HAB, and international touring experience, Sofiloud discusses how she transitioned from a small-town artist in Norway to a globally recognized songwriter and performer. She opens up about her early struggles with finding her artistic identity, how she balanced being a songwriter and an artist, and how moving between different cities shaped her resilience. The conversation explores the realities of the music business, the importance of staying true to oneself, and how her ability to adapt has helped her thrive in an industry that constantly evolves.
Beyond music, Sofiloud and Matoma delve into personal challenges, including mental health, the pressures of social media, and navigating the demands of record labels. She reflects on the intense grind of songwriting, the emotional highs and lows of working in LA, and how the passing of her father ultimately fueled her drive to pursue her dreams. The discussion highlights the complex relationship between creativity and industry expectations, and how artists today must balance artistic freedom with the business side of music. The episode concludes with an exciting collaboration, as Matoma and Sofiloud transform their shared experiences into a powerful new song.
The song we made "Indigo" comes out Friday May 2nd, pre-save here.
We're releasing a new episode and song EVERY SINGLE WEEK so be sure to subscribe and join this ambitious journey of music-making and storytelling!
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Co-created by Matoma and Andrew Jackson.
Executive Producer Andrew Jackson.
Produced by Sara Laarej Berg and Maren Gjertsen.
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