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Talk : Storytelling Strategies for Business Success

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Manage episode 477041507 series 2644842
Content provided by CBRE. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CBRE or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Stories are what make information memorable and communications more impactful. Author and business consultant Esther Choy discusses business storytelling, emphasizing how engaging narratives can be more persuasive and increase connections with audiences.

Share these insights on how to use storytelling to improve the impact of communications

1. Remember the “IRS” model: The Intriguing Beginning, Riveting Middle, and Satisfying End framework helps professionals craft compelling narratives.

2. Make emotional connections: Effective storytelling connects with audiences on an emotional level, enhancing understanding of information that influences decision-making.

3. Be memorable: Storytelling makes your messages more memorable and meaningful.

4. Express empathy and curiosity: A good business story, like any story, feels human and personal, while delivering an insight.

  continue reading

258 episodes

Artwork
iconShare
 
Manage episode 477041507 series 2644842
Content provided by CBRE. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CBRE or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Stories are what make information memorable and communications more impactful. Author and business consultant Esther Choy discusses business storytelling, emphasizing how engaging narratives can be more persuasive and increase connections with audiences.

Share these insights on how to use storytelling to improve the impact of communications

1. Remember the “IRS” model: The Intriguing Beginning, Riveting Middle, and Satisfying End framework helps professionals craft compelling narratives.

2. Make emotional connections: Effective storytelling connects with audiences on an emotional level, enhancing understanding of information that influences decision-making.

3. Be memorable: Storytelling makes your messages more memorable and meaningful.

4. Express empathy and curiosity: A good business story, like any story, feels human and personal, while delivering an insight.

  continue reading

258 episodes

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