In this episode of the West Ham Syndrome, we dive into the heart of West Ham United’s identity with researcher Levi Tippett, whose MSc dissertation explored how heritage shapes what it means to be a Hammes, especially in the years following the move from the Boleyn Ground to the London Stadium.

Levi guides us through his research into fan identity, the emotional impact of the stadium relocation, and the powerful role a museum could play in preserving West Ham’s story. Drawing on surveys, interviews and heritage theory, he unpacks why so many supporters feel aspects of the club’s history have been lost (or left behind) and what fans believe a museum should include, from Thames Ironworks roots to shared matchday memories.

We also discuss the club’s earlier commitment to a “museum-style display,” the wider significance of football heritage and Levi’s own view of what a meaningful West Ham museum could look like today.

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