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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Another week, another Local Update. But before we dive into today’s show notes, a quick announcement: next week’s episode will be recorded in person at BrightonSEO!
Claire and Darren have a busy few weeks ahead. Here are the upcoming events they’ll be speaking at and answering your local search questions:
⭐ Claire Carlile
- Women in Tech SEO – All Things Local SEO AMA
📅 October 29th | ⏰ 11 AM EST | 💬 WTS Slack - Sterling Sky Reddit AMA
🔗 r/localsearch — coming soon!
⭐ Darren Shaw
- Sterling Sky Reddit AMA
📅 November 3rd | 🔗 r/localsearch - Emcee at LocalU Global 2026
🎤 January 28, 2026 | 🌐 All-day virtual event
💸 Tickets only $99 until the agenda drops
🔗 Get tickets here: https://localu.org/virtual-2026
Alright, now let’s get into this week’s episode. Here’s what we cover 👇
📝 Google Local Results Without Call Button - Web Guide Or Bug? (Search Engine Roundtable)
📝 Can Your Business Be on Google? A Guide to GBP Eligibility by Business Type (Miriam Ellis)
📝 How To: Build A Content Audit Assistant With ScreamingFrog and AI (Ian Lurie)
📝 New: Google Business Profile Report Negative Review Extortion Scams (Search Engine Roundtable)
📝 A sudden spike in organic search traffic in GA4, but Search Console shows nothing (Dana DiTomaso)
8 episodes
