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Ep 181: How to Create Content That Attracts Coaching Clients and Builds Know, Like, and Trust
Manage episode 491617817 series 2986322
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Building that all-important know, like, and trust factor is at the heart of attracting coaching clients and growing a thriving coaching business. If you’re unsure about how to weave this into your content, don’t worry, you’re in the right place. Let’s explore how to create content that feels genuine, connects deeply, and helps your audience feel confident choosing you as their coach.
Tune in to learn:
- How to create more than you consume so your content stands out and feels unmistakably you
- Why sharing real stories from your life builds deeper trust and connection with your audience
- Ways to show how you genuinely walk your talk, making your work feel authentic and relatable
- How having a clear point of view can help you attract the right clients, not just any clients
- Tips for writing and speaking in your natural voice to make your content feel warm and human
Check out the blog post that accompanies this episode.
Laura’s links:
Other links mentioned in this episode:
If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…
✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.
💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.
🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.
Chapters
1. How to create content that builds know like and trust (00:00:00)
2. What is the know, like and trust factor? (00:01:37)
3. Create more than you consume (00:03:07)
4. Share your own lived experience (00:04:58)
5. Show how your walk your talk (00:08:33)
6. Have a Point of View (00:11:01)
7. Speak with your own voice (00:13:41)
8. Other ways to develop Know, Like and Trust (00:15:49)
9. Next steps (00:18:30)
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