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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this fourth and final blog post of a short series looking at the key areas of your business you need to focus on for growth in 2026, we’re delving into how to create content that builds connection. This is actually a short training I created for a previous online program but I wanted to share it here for free so you can get the best, most concise information on how to improve the way you create content to market your coaching business.
Tune in to learn:
- Discover the three content types every successful 2026 coaching business relies on - and why most coaches only ever use one of these types
- Why “being yourself” is the most powerful (and most misunderstood) content strategy, and how to do it without oversharing or burning out.
- The counter-intuitive truth about consistency: what it really means, and how to build a system that actually supports your creativity instead of shutting it down.
- How to weave your lived experience and values into your content so clients instantly feel that spark of resonance and trust.
- The secret to creating connection-rich content without boxing yourself into a tiny niche or pretending to be someone you’re not.
Check out the blog post that accompanies this episode.
Laura’s links:
Other links mentioned in this episode:
If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…
✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.
💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.
🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.
Chapters
1. Creating Content that Connects - Connecting Content (00:00:00)
2. Creating Content that Connects (00:01:43)
3. Be Yourself (00:04:47)
4. You don't have to put yourself in a box (00:09:25)
5. Creating Content Consistently (00:10:34)
6. Content creation strategies for Wholehearted Humans (00:11:45)
7. Actions and next steps (00:12:55)
204 episodes
