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Today's episode focuses on the upcoming 2030 census and the factors playing into how this cycle could look different from previous ones while still facing the usual challenges.

Listen to hear:

-Stories from immigrant community leaders of undercounts, impacts of federal policy changes, and declining trust with government

-Why the census matters, from money to representation

-The practical challenges of building address lists, a well planned and staffed outreach strategy, and other considerations

-Why the efforts for the 2030 census are starting now and the next steps

For more information and to share your thoughts, please head over to willbrownsberger.com.

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Chapters

1. Setting The Stage: Why Census Matters (00:00:00)

2. Chelsea’s Undercount And Lived Impact (00:01:07)

3. Trusted Leaders And The Trust Crisis (00:03:15)

4. Data, Money, And Power Explained (00:05:16)

5. Representation And Redistricting Stakes (00:07:28)

6. Starting Early: The Address Backbone (00:09:17)

7. Building Clean Municipal Address Lists (00:12:08)

8. Outreach Layers: Digital, Mail, Knock (00:14:14)

9. Barriers: Access, Disability, And Scams (00:16:20)

10. Fear, Federal Policy, And Broken Trust (00:18:10)

11. Funding Lessons From 2020 (00:20:07)

12. Coordinating Municipalities And Nonprofits (00:21:40)

13. Gateway Cities And Next Steps (00:23:18)

14. Closing And Ways To Engage (00:24:40)

6 episodes