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Content provided by DIELLE CHARON | BUSINESS COACH and Dielle Charon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DIELLE CHARON | BUSINESS COACH and Dielle Charon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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BONUS-Record Breaking Launch In 2025: How Ashley Had Her Highest Launch After Taking A Break From Selling Her Group Program

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Manage episode 480839777 series 3081677
Content provided by DIELLE CHARON | BUSINESS COACH and Dielle Charon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DIELLE CHARON | BUSINESS COACH and Dielle Charon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Links Mentioned

Join The How To Have A Record Breaking Launch In 2025 Workshop Here: https://forthe23percent.com/launch-workshop

Follow Dielle on Instagram: instagram.com/diellecharon

Follow Ashley on Instagram: instagram.com/systemsoverstress

Episode Summary

In this episode, Dielle interviews Ashley, the founder of Systems Over Stress, who shares how she relaunched her group program after stepping away from it—and had her highest revenue launch ever. Ashley opens up about the emotional and strategic journey of pausing, rebranding, and reinvesting in the same offer with a clearer structure, deeper clarity, and renewed confidence.

This conversation breaks down the reality of pivoting a program without scrapping it entirely, how the “sunk cost” of an old offer can fuel future results, and why your program name and positioning may be doing more harm than good.

What You'll Learn
  • Why launching still works—and how to make it work in 2025

  • The emotional journey behind pausing a group program

  • How renaming and restructuring a container can revive demand

  • The surprising role her Airtable templates played in converting high-ticket clients

  • How to recover from sunk cost shame and rebuild momentum

  • What it looks like to trust yourself again during a re-launch

  • How she went from low energy to confident clarity

Timestamps
  • 00:00 – Introduction to Ashley and Systems Over Stress

  • 02:45 – Why she paused her group program and what she did instead

  • 05:15 – How Airtable templates opened a new revenue stream

  • 08:30 – The mindset shift behind the relaunch

  • 12:00 – Reframing sunk cost fallacy and offer shame

  • 14:45 – The power of calling it a “12-month support container” instead of a group program

  • 17:30 – How the changes led to her highest revenue launch

  • 20:00 – Final thoughts and advice for relaunching a paused offer

  continue reading

327 episodes

Artwork
iconShare
 
Manage episode 480839777 series 3081677
Content provided by DIELLE CHARON | BUSINESS COACH and Dielle Charon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DIELLE CHARON | BUSINESS COACH and Dielle Charon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Links Mentioned

Join The How To Have A Record Breaking Launch In 2025 Workshop Here: https://forthe23percent.com/launch-workshop

Follow Dielle on Instagram: instagram.com/diellecharon

Follow Ashley on Instagram: instagram.com/systemsoverstress

Episode Summary

In this episode, Dielle interviews Ashley, the founder of Systems Over Stress, who shares how she relaunched her group program after stepping away from it—and had her highest revenue launch ever. Ashley opens up about the emotional and strategic journey of pausing, rebranding, and reinvesting in the same offer with a clearer structure, deeper clarity, and renewed confidence.

This conversation breaks down the reality of pivoting a program without scrapping it entirely, how the “sunk cost” of an old offer can fuel future results, and why your program name and positioning may be doing more harm than good.

What You'll Learn
  • Why launching still works—and how to make it work in 2025

  • The emotional journey behind pausing a group program

  • How renaming and restructuring a container can revive demand

  • The surprising role her Airtable templates played in converting high-ticket clients

  • How to recover from sunk cost shame and rebuild momentum

  • What it looks like to trust yourself again during a re-launch

  • How she went from low energy to confident clarity

Timestamps
  • 00:00 – Introduction to Ashley and Systems Over Stress

  • 02:45 – Why she paused her group program and what she did instead

  • 05:15 – How Airtable templates opened a new revenue stream

  • 08:30 – The mindset shift behind the relaunch

  • 12:00 – Reframing sunk cost fallacy and offer shame

  • 14:45 – The power of calling it a “12-month support container” instead of a group program

  • 17:30 – How the changes led to her highest revenue launch

  • 20:00 – Final thoughts and advice for relaunching a paused offer

  continue reading

327 episodes

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