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BONUS-Record Breaking Launch In 2025: How Ashley Had Her Highest Launch After Taking A Break From Selling Her Group Program
Manage episode 480839777 series 3081677
Join The How To Have A Record Breaking Launch In 2025 Workshop Here: https://forthe23percent.com/launch-workshop
Follow Dielle on Instagram: instagram.com/diellecharon
Follow Ashley on Instagram: instagram.com/systemsoverstress
Episode SummaryIn this episode, Dielle interviews Ashley, the founder of Systems Over Stress, who shares how she relaunched her group program after stepping away from it—and had her highest revenue launch ever. Ashley opens up about the emotional and strategic journey of pausing, rebranding, and reinvesting in the same offer with a clearer structure, deeper clarity, and renewed confidence.
This conversation breaks down the reality of pivoting a program without scrapping it entirely, how the “sunk cost” of an old offer can fuel future results, and why your program name and positioning may be doing more harm than good.
What You'll LearnWhy launching still works—and how to make it work in 2025
The emotional journey behind pausing a group program
How renaming and restructuring a container can revive demand
The surprising role her Airtable templates played in converting high-ticket clients
How to recover from sunk cost shame and rebuild momentum
What it looks like to trust yourself again during a re-launch
How she went from low energy to confident clarity
00:00 – Introduction to Ashley and Systems Over Stress
02:45 – Why she paused her group program and what she did instead
05:15 – How Airtable templates opened a new revenue stream
08:30 – The mindset shift behind the relaunch
12:00 – Reframing sunk cost fallacy and offer shame
14:45 – The power of calling it a “12-month support container” instead of a group program
17:30 – How the changes led to her highest revenue launch
20:00 – Final thoughts and advice for relaunching a paused offer
327 episodes
Manage episode 480839777 series 3081677
Join The How To Have A Record Breaking Launch In 2025 Workshop Here: https://forthe23percent.com/launch-workshop
Follow Dielle on Instagram: instagram.com/diellecharon
Follow Ashley on Instagram: instagram.com/systemsoverstress
Episode SummaryIn this episode, Dielle interviews Ashley, the founder of Systems Over Stress, who shares how she relaunched her group program after stepping away from it—and had her highest revenue launch ever. Ashley opens up about the emotional and strategic journey of pausing, rebranding, and reinvesting in the same offer with a clearer structure, deeper clarity, and renewed confidence.
This conversation breaks down the reality of pivoting a program without scrapping it entirely, how the “sunk cost” of an old offer can fuel future results, and why your program name and positioning may be doing more harm than good.
What You'll LearnWhy launching still works—and how to make it work in 2025
The emotional journey behind pausing a group program
How renaming and restructuring a container can revive demand
The surprising role her Airtable templates played in converting high-ticket clients
How to recover from sunk cost shame and rebuild momentum
What it looks like to trust yourself again during a re-launch
How she went from low energy to confident clarity
00:00 – Introduction to Ashley and Systems Over Stress
02:45 – Why she paused her group program and what she did instead
05:15 – How Airtable templates opened a new revenue stream
08:30 – The mindset shift behind the relaunch
12:00 – Reframing sunk cost fallacy and offer shame
14:45 – The power of calling it a “12-month support container” instead of a group program
17:30 – How the changes led to her highest revenue launch
20:00 – Final thoughts and advice for relaunching a paused offer
327 episodes
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