Everyone has business goals tied to enterprise content. So how do you get a handle on your content marketing success?

Yes, you can track social shares, conversion rates, organic traffic, or any other key performance indicators (KPIs). But that doesn’t show how one piece of content has been used and repurposed across multiple channels.

We tackle this and more with Katie Ryan O’Connor, VP of Content at Okta, on this week’s episode. We also dive into the role of TikTok for B2B brand awareness. TikTok can enhance your content marketing efforts, but can be tricky to navigate for B2B companies. Katie shares some tips for how you can maximize your TikTok success.

Tune in now to start measuring content performance through the lens of the assets themselves, as opposed to Google Analytics.