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Big idea: Product and comms are converging—fast.

Why listen: Paperflite’s CPO Yega Kumarappan shows how to move from “we shipped the message” to “it landed,” using data, plain English, and AI (as a partner, not a press release machine).

You’ll learn:

  • How to turn 30-minute content into 5-minute winners
  • The one doc that keeps Sales/Marketing/Support on the same story
  • Guardrails for AI so you keep nuance + product “soul”
  • Why PLG fails without built-in communication
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76 episodes