Managing Service Transitions

The Writers’ Co-op

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3y ago 24:01

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Happy July! We hope you’re hanging in there. We are both officially OOO right now – Jenni with her new baby, and Wudan hiking the PCT. This episode was recorded about a month ago, and it’s our last new season five episode. We’ll be back in the fall with some new content!

Today we’re diving into service transitions. Basically, most of us start running our businesses with a focus on writing. But over time we can get bored, or the industry changes and a revenue stream dries up. Suddenly, it makes sense to invest in something new. But how do you take your editorial skills and direct them toward a new service offering? That’s what we’re talking about in this episode.

Wudan recently pivoted toward podcast production, and Jenni is doing a lot of work in the e-course space. Both pivots forced us to get in touch with what we wanted; we used our previously-established expertise to convince new clients to hire us in these new service areas. It’s not been easy, but it has been rewarding – and we’re pulling back the curtain on that process.

We’re on pause right now when it comes to events, but keep an eye out for our fall line-up soon. In the meantime, check out our self-paced courses on our Teachable page. Summer can be a great time to refresh your business plan and offerings. And if you're not a member, you can always join our Patreon crew: https://www.patreon.com/twcpod

PS. This episode is sponsored by our friends at Bump Inbound and Ercule recently released a course called Content Strategy Quickstart. In just a few hours, this course will teach you how to create a B2B content strategy – from scratch. It's designed to help your clients get more out of their content marketing, and to help you confidently sell a high-dollar service.

Content Strategy Quickstart features 50 pages of detailed, step-by-step guides, 9 instructional videos, and 5 templates, covering topics from audience research, to SEO, to content distribution. Use the code "writers-coop" to get $100 off.

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