In this episode of #theBigLift podcasts we talk about #data with Penelope Bellegrade, founder of The Data Touch, a company that brings data coaching to the real business world. Penelope firmly believes that to be credible as a business leader you need to be fluent in understanding and talking data at all levels of marketing decisions. That's why having worked in various industries, and having solved data problems in diverse business environments, Penelope embarked down a road of building her own business and bringing her expertise in data to a wider audience through training and consultancy.