Artwork
iconShare
 
Manage episode 444291279 series 3606693
Content provided by Webtrends Optimize. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Webtrends Optimize or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

On this month's podcast, we are joined by Kit Heighway, Director of Optimisation at Daydot. Kit has recently undertaken extensive research for his white paper on Subscriptions, and this episode focuses on acquisition when Cracking the Code to Digital Media Subscription Success. Kit explores the different type of subscriptions there are, why people subscribe in the first place and the value it can add for someone. Kit suggests that 'personalisation is always appropriate' as this shows you know what the user is looking for and are utilising this to provide a better user experience.

  continue reading

73 episodes