Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Series 6 Episode 7 - Can experimentation help your organisation achieve sustainable business growth?
Manage episode 493409346 series 3606693
Content provided by Webtrends Optimize. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Webtrends Optimize or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This month on #TheBigLift we are welcoming back Jonny Longden, Chief Growth Officer at Speero. Jonny was first on the podcast nearly 4 years ago, and its great to have him back to continue to evaluate the ever changing experimentation landscape. On this episode, Jonny discusses building a strategic framework for achieving sustainable business growth. He outlines his view that experimentation should be treated as a strategic function that can help guide projects within the business through strategy led initiatives. Jonny explores why it is important for businesses to be agile to achieve this and continue learning as they develop and grow.
01:05 What is Experimentation Led Growth (ELG)?
02:07 Putting a man on the moon
06:54 Can Experimentation Led Growth work for every company?
10:08 ELG is strategic and needs Board-Level buy-in
17:34 Is using the term Experimentation in ELG confusing?
22:00 What’s the key message to introduce ELG to an organisation?
24:37 What are the first steps that need to be implement?
28:13 Does ELG need strategic goals?
29:53 Is now the right time to introduce ELG?
35:00 Does ELG require a rigid structure?
38:44 Can the success of ELG be measured?
73 episodes
