"A new kind of innovator can wipe out incumbents in a flash. The shock waves from big-bang disruptions emanate far beyond information-based goods and services." These are the statements from Harvard Business Review's article "Big-Bank Disruption" by Larry Downes March 2013. Our Guest today has done exactly that by revolutionizing the travel and Hotel industry as Co-founder of Priceline.com. Jeff Hoffman-successful entrepreneur,CEO, worldwide motivational speaker, published author, Hollywood film producer, and a producer of a Grammy winning jazz album in 2015. In his career, he has been the founder of many startups,CEO of public and private companies. He's been part of a number of well-known companies including Priceline.com. uBid.com, CTI, ColorJar, and more. Serving on the boards of companies globally and supports entrepreneurs and small businesses on a worldwide basis, serving on the global board of directors of Global Entrepreneurship Week in over 130 countries, the US State Department’s GIST program:Global Innovation through Science and Technology in 49 emerging nations, APEC Startup Initiative a 21-member nation association, and many others. He supports the White House, State Department & UN. Jeff is a frequent keynote speaker on the innovation, entrepreneurship, and business leadership, and author of SCALE, a how-to guide for growing your business. Jeff is a featured business expert seen on Fox News, Fox Business,CNN International, Bloomberg News, CNBC, ABC, and NPR, and publications including Forbes, Inc.,Time, Fast Company, the WSJ, and more. Jeff received numerous awards including the JP Morgan Chase's Champion of Entrepreneurship Award. Producer of movies, musical events including concerts, tours and charity events with such artists as Elton John, Britney Spears, NSYNC and serves on numerous non-profit boards.