In the last 12 months, Omar went from launching his very first ad on October 28th, 2024…
to generating over £500,000 in revenue, all while raising two kids and building a life completely on his terms.
Now scaling his supplement brand Elixir, he sits down with me to break down the real story behind rapid growth, pressure, and staying grounded when your life changes fast.
In this episode we cover:
• How he went from total beginner to £500K/year inside 12 months
• What it’s really like building a business while being a father of 2
• How he’s now scaling his supplement brand Elixir using data, systems, and AI
• The mindset, pressure, and comparison that come with growing fast, and how he stays grounded.
Omar opens up on the discipline, vision, and internal pressure behind building both a family and a high-performing ecom machine, and why refusing to slow down has become one of his greatest strengths.
If you’re building your first store or pushing for your next level, this episode will land deep.
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TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai.
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Guest's Website: https://www.instagram.com/elixer_uk/
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CHAPTERS:
00:00:00 - The Shocking Truth Behind What’s Really Inside Supplements
00:05:06 - The Mindset Shift That Turned Struggle Into Big Ecom Wins
00:09:41 - The AI Tools Changing Ecom and Creatives Right Now
00:16:05 - Why Supplement Transparency Is Such a Big Problem
00:20:10 - How This Supplement Was Proven on a Real Illness Case
00:24:20 - The Strategy Behind Educating Buyers and Building Trust
00:31:05 - The Real Challenges of Building an Ecom Brand
00:35:05 - Why Sacrifice and Consistency Decide Your Success
00:39:05 - How Your Environment Shapes Your Growth in Business
00:46:11 - Overcoming Self-Doubt and Taking Responsibility
00:50:12 - Scaling Your Business by Building the Right Team
00:55:17 - Leveraging Time and Money for Maximum Growth
00:59:19 - Mastering Self-Reflection to Improve Focus and Decision
#dubai #podcast #entrepreneur