Artwork
iconShare
 
Manage episode 504181865 series 3401229
Content provided by nobusinesslike. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by nobusinesslike or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Ep. 152 The Values of Next Gen Patrons
This week the team and guest Kiersten Birondo talk about a recent study examining Gen Z and Millennials’ perceived cost and value of attending theater, and how we can apply the findings to marketing and audience engagement efforts in venues across the country.

You can read the Broadway News article and find the link to the study, “Unveiling the Value of Broadway: How Pulling Back the Curtain on the Broadway Experience Triples Its Value Among Next-Gen Theater Goers”, here: http://bit.ly/47fdqBC.

Kiersten Birondo is the Executive Director of the Rozsa Center for the Performing Arts at Michigan Tech University (https://www.mtu.edu/rozsa/).

Follow us on social media and let us know your thoughts and questions - https://linktr.ee/nobusinesslikepod

Our theme song is composed by Vic Davi.

  continue reading

164 episodes