William Milliken went from digital marketing agency owner to building a multimillion-dollar business scooping dog poop, and turned it into an empire of opportunity.

What started with a $1,200 Facebook ad budget and a willingness to get dirty has grown into Swoop Scoop, a fast-scaling service company with over 2,500 weekly customers and a booming online community.

But Will didn’t just build a business; he built a playbook for blue-collar entrepreneurs. With no VC cash, no complex tech, and no fancy office, he scaled through brand power, ruthless efficiency, and relentless execution.

The result? A scalable, systemized business with franchise-level potential—and a community that’s generating nearly $1M a year on its own.

In this no-fluff, highly tactical episode, Will shares:

• Why he turned down 100+ franchise requests to stay in control
• How he uses quarterly billing to boost retention and lifetime value
• His dead-simple customer acquisition funnel that still works today
• The $2/hour hiring strategy that’s beating Amazon and FedEx
• How his YouTube channel adds 40+ paid community members a week
• What new founders get wrong (and why logos don’t matter)
• Why low-barrier service businesses might be the ultimate growth hack

Key Lessons:

Moats Matter – Even in commodity services, brand + speed = defensibility

Start Dirty, Scale Smart – The right execution makes “ugly” businesses unstoppable

Billing is a Growth Lever – Extend payment cycles, extend customer life

Team Like a Pro – Better jobs = better people = better business

Simple Wins – Keep it lean, keep it fast, and keep it focused

Host: Tyler Martin, Think Business Podcast

Want to build a service business that actually scales? Let’s talk:

📅 Book a Strategy Call

https://calendly.com/tylermartin/strategy

🎧 Subscribe: ThinkBusinessWithTyler.com

Follow Tyler:

🔗 LinkedIn

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▶️ YouTube

🎵 TikTok

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