164. Rethinks: Using "Pre-suasion" to Influence Others

Think Fast Talk Smart: Communication Techniques

Content provided by Think Fast Talk Smart and Matt Abrahams. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Think Fast Talk Smart and Matt Abrahams or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

about a year ago 29:24

MP3•Episode home

The inner workings of social influence and persuasion.

Want to change someone’s mind? First, explains Robert Cialdini, you have to change their framing.

For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, persuasion begins before we even deliver our pitch or presentation. Through what he calls “Pre-suasion,” communicators can prime audiences to receive messages in a specific way, simply by drawing their attention in specific directions.

“It involves focusing people on—putting them in mind of—those motivators before they encounter [them] in the communicator’s message,” Cialdini says, “bringing people’s focus of attention onto something that is nested in the message…before that message is delivered, so they have been readied for the concept.”

In this episode, Matt Abrahams and Cialdini talk about the motivating power of FOMO, getting better advice from others, and how your next wine purchase could be influenced by what music is playing in the shop.

Episode Reference Links:

Connect:

Premium Signup >>>> Think Fast Talk Smart Premium
Email Questions & Feedback >>> hello@fastersmarter.io
Episode Transcripts >>> Think Fast Talk Smart Website
Newsletter Signup + English Language Learning >>> FasterSmarter.io
Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
Matt Abrahams >>> LinkedIn

Chapters:

(00:00) - Introduction
(02:28) - Persuasion and Pre-suasion
(05:49) - Priming and Framing in Pre-suasion
(08:30) - Understanding Scarcity
(11:20) - The Unity Principle
(14:36) - Social Proof and Influence
(19:56) - The Role of Language in Persuasion
(22:55) - The Final Three Questions
(27:21) - Conclusion

********
Become a Faster Smarter Supporter by joining TFTS Premium.

212 episodes

#Careers #Influence #Leadership #Improv #Communication #Public Speaking #MBA #Business #Career Growth #Career Skills #Think Fast Talk Smart #Matt Abrahams #Podcasting Education