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How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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What if Amazon’s innovation edge came not from big ideas, but from writing them down? In this episode, Jorge sits down with Marcelo Calbucci, former Amazon Director and author of The PRFAQ Framework, to unpack the writing-first approach Amazon uses to launch new products. They explore why the PRFAQ (Press Release + FAQ) is more than a document. It’s a mindset that drives clarity, focus, and customer obsession.
Whether you're building a product, navigating your Amazon career, or leading a team still stuck in PowerPoint, this episode is packed with practical insights. You’ll learn how to make writing less intimidating, how to start your first PRFAQ, and even how to use the framework to shape your own career.
Mentioned in the episode:
– Marcelo Calbucci: https://www.linkedin.com/in/marcelocalbucci/
– The PRFAQ Framework Book: https://www.theprfaq.com/
41 episodes
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