In Part 2, Chad and John get into the business side of things. They talk about leadership, trusting your team, failing forward, and how hard it can be to grow something without losing your sanity in the process. John shares what it’s been like running Hook & Barrel, challenging the traditional outdoor media world, and trying to build a brand that’s based on storytelling and community, not trends. They talk about imposter syndrome, pressure, burnout, and why evolving sometimes makes the people around you uncomfortable. It’s an awesome follow-up to Part 1, and we know you'll enjoy every second! This episode is presented by Jack Daniel's Tennessee Sour Mash Whiskey, and brought to you by Hook And Barrel magazine, TKO Vitality, Oakley sunglasses, Bedslide, and Leer!