Many small businesses understand and use an editorial calendar to plan the consistent publishing of content. Consistent publishing is essential, but it is also vital to have guidelines for assuring that content meets the expectations of its targeted audience.

In this, our first 2016 episode of This Old New Business Jeff Korhan discusses why breaking your publishing schedule is not a good thing to do, but it's better than publishing content that does not merit the attention of your audience.

In addition to recommitting to this show, we are starting a new podcast show for landscaping, lawn care and other green industry professionals that want to discover relevant resources, tools and training on all aspects of digital marketing.

You can sign up to be notified about the launch at Landscape Digital Institute.

In this episode, we discuss how the following 9 factors contribute to creating editorial guidelines that build an audience.

1. Business Objectives
2. Content Mission
3. Content Goals
4. Audience persona
5. Business Distinction
6. Editorial Calendar
7. Publishing Guidelines
8. Channel Plan
9. Tools

• Download an editorial template from Content Marketing Institute.
• For more detailed show notes go to Editorial Guidelines: How to Publish Content that Builds an Audience