Michelle You is co-founder and CEO of Supercritical, a startup that helps companies achieve Net Zero through carbon removal. Michelle is a serial entrepreneur (she was previously one of the founders of Songkick) and in this conversation, we dive into why she decided to focus on carbon removal for her next company. We also explore why the label Net Zero can be misleading, the challenges of creating new markets in carbon, and which carbon removal technologies she’s most excited about.

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Thanks to Cofruition for consulting on and producing the show. You can learn more about Entrepreneur First at www.joinef.com and subscribe to my weekly newsletter at tib.matthewclifford.com