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In this episode, Deb Podlogar interviews David Lund, the founder of Dromme, a non-alcoholic drink brand. They discuss David's journey from finance to creating Dromme, the unique ingredients used in the drinks, and the benefits they offer. David shares insights on the challenges of starting a business in the non-alcoholic space, the importance of community support, and the meaning behind the brand's name. The conversation highlights the growing interest in non-alcoholic options and the positive impact of Dromme on consumers' lives.
The podcast promotes enjoying drinks with friends, not just alcohol.
David Lund transitioned from finance to create Dromme.
Dromme offers complex flavors without alcohol.
The brand focuses on fresh, high-quality ingredients.
Droma's ingredients include herbs like ashwagandha and lion's mane.
Regular consumption of Dromme can lead to long-term benefits.
Dromme means 'dream' in Danish, reflecting its cultural roots.
The non-alcoholic space is growing with community support.
Challenges in production can lead to innovation.
David emphasizes the importance of moving forward despite setbacks.
Chapters
00:00 Introduction to Dromme and David Lund
05:34 The Journey of Creating Dromme
16:02 Understanding the Ingredients and Their Effects
20:34 The Meaning Behind Dromme and Its Philosophy
22:51 Creating a Community Around Non-Alcoholic Drinks
29:36 The Journey of Building a Brand
33:43 Challenges in Production and Overcoming Obstacles
40:51 The Importance of Perseverance in Business
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Chapters
1. Welcome And Today’s Guest: Droma (00:00:00)
2. Mixing A Calm Old Fashioned (00:01:34)
3. Flavor Notes And Hot Drink Ideas (00:06:10)
4. Why Droma Exists And Early Inspiration (00:08:50)
5. Building A Functional, Complex Recipe (00:13:20)
6. Freshness, Sourcing, And Small-Batch Production (00:18:30)
7. What Calm And Awake Actually Feel Like (00:22:45)
8. Scandinavian Roots, Design, And Sustainability (00:27:10)
9. Community, Growth, And Sober-Curious Momentum (00:31:10)
10. Educating Bars And Winning Over Skeptics (00:38:20)
133 episodes
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