In marketing, you have two big career choices: work for a brand or work at an agency. The two sides of the marketing coin work closely together as partners. Well, that's what you'd believe if you read almost any agency website. The truth is often rather different. Client-side and agency-side marketers look at the world through very different lenses, and it's useful for both to understand the others' perspectives. Welcome, Dan Ince. Dan was a big brand buy, including spells as a brand custodian at Heinz, Jordan's, Cadbury, Mr Kipling, Ambrosia...the list goes on. He's a smart guy. But a few years ago, Dan turned his back on corporate life and jumped over to the agency side via a few consultancy gigs, setting up his own shop, Brand Works Social. So I asked Dan to explore the differences between the two sides on the podcast. This show explores the topic of agency briefs, proposals and pitching, personal branding, and networking, amongst other topics.