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Digital Darwinism in Sport: Lose the Analogue Mindset and Wake Up to Monetising Gen Z and Alpha Fans
Manage episode 481749768 series 3664672
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How sports broadcasters are missing an opportunity by not adapting to Gen Z's viewing habits, which are more interactive, personalized, and community-driven. To engage this demographic, broadcasters need to move beyond traditional formats and create immersive experiences that align with how younger audiences consume content, drawing lessons from the esports model.
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