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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Episode 26 - Ahrefs vs. Moz vs. Search Atlas: Who Wins the 2025 SEO Battle?
Choosing the right SEO platform has never been more high-stakes. Between Ahrefs, Moz Pro, and the new AI-driven entrant Search Atlas, marketers are being asked to decide between deep data, trusted authority metrics, and automated execution.
In this episode, we go far beyond surface-level features to uncover how each platform actually performs in real workflows. We examine proprietary metrics like Domain Rating, Domain Authority, and Spam Score, while also exploring how automation tools like OTTO SEO are changing the entire definition of optimization.
📊 You’ll learn:
- Why Ahrefs leads in data depth, traffic value estimates, and competitor intelligence
- How Moz Pro still dominates when it comes to domain authority and backlink risk analysis
- What Search Atlas adds with AI-powered execution and on-page automation
- The pros and cons of each platform’s keyword research capabilities and link indexing systems
- How Ahrefs’ traffic value and algorithm-impact data go beyond traditional reporting
- Why Moz’s spam score and link-intersect features still make it a favorite for risk-averse SEOs
- How AI agents like OTTO automate technical fixes and content optimization across CMS integrations
- Case studies showing 472% organic traffic growth and 380% conversion lifts through AI-driven SEO
- The new paradigm: will SEOs soon manage AI performance, not manual implementation?
This is the future of SEO — where human insight meets machine-level execution.
⚠️ Disclaimer: This episode is for informational and educational purposes only and should not be considered financial, business, or investment advice. Always verify data sources and consult qualified professionals before making marketing or technical decisions.
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