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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Episode 28 - Page One Is Dead: Tracking SEO Success in the AI, Mobile, and Local Era
For decades, SEOs have lived and died by one metric — page one rankings. But in 2025, that definition is obsolete. With mobile-first indexing, AI overviews, and local grid systems, the idea of being “ranked number one” no longer guarantees visibility.
In this episode, we break down insights from 28 of the top rank-tracking tools to explore how the smartest marketers are measuring success today. From Search Atlas and its AI-powered visibility engine to Local Falcon, Advanced Web Ranking, and Rank Tracker, we unpack how modern platforms are adapting to an AI-driven, mobile-dominated search landscape.
📊 You’ll learn:
- Why mobile-first indexing makes desktop-only tracking meaningless in most markets
- How local search visibility now depends on zip-code precision and 21x21 grid tracking
- Why AI overviews and chat-based results are changing what “ranking” even means
- How Search Atlas and its LLM visibility tracking detect when AI overviews replace your organic links
- The importance of competitor tracking to identify content gaps and benchmark real ROI
- Which rank trackers dominate specific niches:
- Search Atlas → all-in-one AI visibility
- Advanced Web Ranking (AWR) → global data depth across 4,000+ search engines
- Local Falcon → unmatched visual mapping for local SEO
- Rank Tracker (SEO PowerSuite) → unlimited keyword checks for agencies
- LowFruits → quick-win keyword discovery using weak-SERP detection
- Why Google Search Console remains foundational — but no longer sufficient on its own
- How AI-driven agents like OTTO are now executing real-time optimizations instead of just reporting them
The episode closes with one big takeaway:
In the age of AI, “page one” isn’t the goal anymore — visibility across every interface is. The new SEO race isn’t about ranking; it’s about relevance, adaptability, and knowing where your audience actually sees you.
⚠️ Disclaimer: This episode is for informational and educational purposes only and should not be considered financial, business, or investment advice. Always verify data sources and consult qualified professionals before making marketing or technical decisions.
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