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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Episode 29 - The Silent Killer of SEO: 20 Crawlability Fixes Every Website Needs in 2025
You can have the best content in the world — but if Google can’t find it, it doesn’t exist. In this episode, we unpack one of SEO’s most overlooked fundamentals: crawlability — the invisible network of rules, settings, and structures that determines whether your content gets seen or stays buried.
From broken sitemaps to misused robots.txt files, server errors, and JavaScript traps, we reveal 20 specific crawlability issues that silently kill rankings — and how to fix them before they drain your traffic and authority.
📊 You’ll learn:
- Why robots.txt misconfigurations can block entire site sections from being indexed
- The difference between robots.txt and noindex — and how both can ruin visibility if misused
- How server errors (5xx) waste crawl budget and hurt ranking potential
- The importance of using retry-after headers to protect crawl equity during maintenance
- Why redirect loops and 404s destroy link equity and confuse Googlebot
- How URL parameters and duplicate content create “spider traps” that waste crawl resources
- When to use canonical tags vs. 301 redirects for proper signal consolidation
- Why thin content reduces overall crawl efficiency across your entire domain
- How JavaScript rendering issues block key navigation and content from being discovered
- Why mobile-first indexing means your mobile version is your site in Google’s eyes
- How to optimize core web vitals (LCP, FID, CLS) for both user experience and crawl speed
- The power of dynamic and server-side rendering (SSR) to ensure full content visibility
- Why XML sitemaps must be clean, updated, and reflect only indexable pages
- How Google Search Console and third-party crawlers work together for a complete diagnostic view
- Why AI-based indexing tools like OTTO Dynamic Indexing are changing how content gets discovered
- Real-world proof: how fixing crawl issues boosted a local law firm’s map visibility by 88% in one month
This is the foundation of SEO most people skip — but mastering it unlocks every other growth lever you have.
⚠️ Disclaimer: This episode is for informational and educational purposes only and should not be considered financial, business, or investment advice. Always verify data sources and consult qualified professionals before making marketing or technical decisions.
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