In this episode we talk to Berenice Guzman, event organizer and marketer for Austin City Limits Radio’s summer concert series - Blues on the Green. In the episode Berenice talks about what goes into coordinating a large scale free concert series. We discuss the key costs involved in terms of infrastructure and production, as well as details for planning and logistics. Berenice gives a great overview to sponsorships for this type of event, with specific information about managing multiple sponsors and sponsor packages, including brand activations.