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From Three Days to Year-Round: One-Off Events Are a Thing of the Past
Manage episode 361051664 series 2842405
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Tom Valdiserri, Executive Vice President and Managing Director of Kemper Lesnik, discusses the opportunities and challenges involved in running the sports PR, marketing and event management agency responsible for such events as the Maui Jim Maui Invitational college basketball tournament and the McDonald’s All-American Games high school hoops tourney.
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