In this festive episode of Tickets to Travel: The Business of Travel Experiences, your host Mario Bauduin dives into the dazzling world of K-Pop and its seismic impact on global tourism. From BTS and Blackpink to emerging groups like New Jeans, Mario unpacks how this cultural phenomenon is transforming travel, sparking economic booms, and creating unforgettable experiences for fans and the industry alike.

Discover the origins of K-Pop, the rise of entertainment giants like Hybe and SM Entertainment, and how world tours are reshaping cities into fan-fueled hotspots. Whether you're a travel pro, a live entertainment enthusiast, or part of the ARMY, this episode offers insights and strategies for capitalizing on the K-Pop wave.

From themed hotel rooms and curated travel packages to pre-concert fan zones, Mario shares practical tips for industry insiders and celebrates the magic of fandom-driven travel. Tune in to explore why every ticket to a K-Pop concert is a ticket to a global adventure!