In this episode of Tickets to Travel: The Business of Travel Experiences, we’re blasting off into the world of music tourism, ticketing innovation, and festival travel with none other than Bobby Blast—DJ, global music curator, and the visionary behind BlastFest, the West Coast’s premier Afrobeats festival.

Joining us for this deep dive is Natalia Botero, Travel and Ticketing Operations Consultant and former GM of North America for Shotgun Ticketing. With her expertise in event strategy, ticketing innovations, and audience engagement, Natalia brings critical insights into how ticketing and travel brands can better serve festival organizers and fans alike.

From Microsoft intern to festival founder, Bobby shares his journey through the live events industry, revealing what it takes to build a boutique festival that moves culture and attracts fans from around the world. We dive into the critical role of travel and ticketing companies in supporting festivals, including:

🎟️ The fan journey—from ticket purchase to festival experience 🌍 How BlastFest strategically attracts international audiences 🤝 Why travel brands, ticketing companies, and hotels need to step up for festival promoters 🔥 The secret to building a festival that feels personal, exclusive, and culturally rich

We also explore how partnerships with airlines, hotels, and ticketing platforms can make or break a festival's success, why festival organizers struggle with traditional hotel and travel industry processes, and how innovative ticketing solutions could revolutionize the space.

If you're in ticketing, live events, music tourism, or travel, this episode is packed with insights you can’t afford to miss.

🎧 Tune in now and let’s take this trip together!

🔗 Subscribe, rate, and follow us @tix2travelpod 🌍 Learn more about BlastFest at blastmusicfest.com